About www.darkotadic.com Darko Tadic PhD is a 20-year veteran in the practice of advertising and public relations consulting with significant experience in all kind of media relations, event planning and strategic communications counsel. He is one of very few independent communications consulatants in Serbia with M.A. and Ph.D. in media and mass communications. Tadic`s work representing dozens of clients has earned him a solid reputation among domestic companies, communication specialists, journalists and media organizations in Serbia and other countries for being a valuable and honest resource with a keen sense for what news is – and what news isn’t. As an communications specialist, Tadic is experienced in all facets of public relations. During his career Tadic has held executive positions with top PR/Ad agencies in Serbia and Macedonia, and has been an independent PR consultant since July 2001 Public relations has a significant impact on your business. It determines the perceived value of your company, its products or services. It sets the level of talent you attract. It influences your sales and growth. Just what is public relations? It's a strategic form of communicating that is used to obtain positive exposure for your company and keep key publics informed. It's news releases, feature stories, interviews, analyst meetings, application stories, speaking engagements, newsletters, websites, product launches and events. It's also developing a key message that differentiates you from your competition and selecting which mix of tactics will get your message to the marketplace with the most impact.